Our Story
It all started in a laundry basket. We learned that our clothes were shedding microscopic plastics with every wash and wear. Wanting to create the healthiest home possible for our son, our search for a solution first led us to recycled plastics, but we quickly realized this was an incomplete solution.
A sock made from recycled plastic is still a plastic sock, and it still sheds microplastics for its entire life.
Our mission became clear: we didn't need a "better" plastic, we needed to eliminate it entirely from our daily essentials. This sent us on a journey back to nature's original performance fibers, materials that are renewable, biodegradable, and strong enough to withstand the toughest trails.
Established 2025
In Chattanooga, Tennessee
Our mission is a reflection of our home. Decades ago, Chattanooga was named the "Dirtiest City in America," choked by industrial pollution. But through a collective will and a shared vision, our community transformed itself.
Today, Chattanooga is celebrated as the "Scenic City," a world-renowned and thriving outdoor destination, which has been officially named the first National Park City in North America.
This incredible story of rebirth is woven into the fabric of our brand. It’s a constant reminder that with courage and commitment, we can reverse the damage, clean up our environment, and build a healthier, more sustainable future. The spirit of our city is the spirit of FearKnot: a belief that a better path is always possible.
Our Commitment
At the heart of FearKnot is an uncompromising commitment to our principles. First and foremost is sustainability. We fight microplastic pollution by crafting our socks from a blend of merino wool and hemp, ensuring our products are over 95% renewable, the maximum possible today without sacrificing essential performance, while we actively research solutions to reach 100%.
This is matched by our dedication to performance, designing and testing every sock here in the Appalachian mountains to be as resilient as the adventurers who wear them, a promise we back with our FearFree Guarantee.
Finally, we are guided by an unwavering integrity, a promise to be transparent in our journey, honest about our materials, and to always choose the right path over the easy one. These are the threads that guide every decision we make.
Our Founders
We're the founders of FearKnot, a military family with a love for the outdoors. Our sense of service took on a new, more personal meaning with the arrival of our son. Our focus shifted to the immediate world around him, the air in our home, the clothes on our skin, and the desire to use products we could trust completely.
When we couldn't find the simple, sustainable, and durable products we wanted for our own family, we decided to create them.
FearKnot is the result, a company born from a parent's promise, tested on the trails of Chattanooga, and built on the belief that the best gear is better for both our families and our environment. For us, this is more than just a company, it's a commitment to a path of intentional living, both on and off the trail.
We're so glad you're here to join us on this journey.
— Chase, Mike, & Archer
Founders, FearKnot
Recent Entries
Woven Within: Part Six - The Impact On Us
Now, we must confront the final, most personal part of this story. What happens when this pollution stops being "out there" in the environment and starts being "in here," inside...
Woven Within: Part Six - The Impact On Us
Woven Within: Part Six - The Impact On Us
|FearKnot LLC
